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Okay so now we know content is king. And of course since we are creating our own blogs, (remember blogs is short slang for Weblogs - could be what their "formal and official" name is), most of our information is going to be "unique" and "Original". Yet every now and then, since all of us only human, and since we merely cannot "create" more and more information, we will copy information from other web sites. Which is cool. There is no disadvantage in that, UNLESS, you decide that "copying" and/or "linking" is simply better and forego writing whatever thing.